Officials with the once-folksy American restaurant chain Cracker Barrel have responded to growing backlash against the company’s rebranding, which critics have derided as “woke” and “soulless.”
“Our values haven’t changed,” the restaurant told Newsweek in a statement. “The heart and soul of Cracker Barrel haven’t changed.”
Cracker Barrel’s statement continued, “Uncle Herschel remains front and center in our restaurants and on our menu. He is the face of ‘The Herschel Way,’ the foundation of how our 70,000-plus employees provide the country hospitality for which we are known.”
