Soda companies are scrambling to keep young customers drinking their beverages. However, social media has been extremely critical against diet culture in recent years as the body positivity movement has gained steam, and people are trying to appreciate the bodies they were given by God rather than the ones celebrities have paid for with plastic surgeries and various other procedures – but soda companies are fighting against the popular belief that sodas are generally unhealthy to consume and that “diet” drinks support a negative body image amid the rage against diet culture at large.

Popular brands like Canada Dry, 7Up, and A&W have already made the switch from “diet” drinks to “zero sugar” beverages. The new labels are appearing on beverage containers across the country as these brands try to sell more of their sodas to young people who are averse to diet culture in general.

“Younger people just don’t like the word ‘diet,’” said Greg Lyons, chief marketing officer at PepsiCo Beverages North America, according to CNN.